The Extraordinary Italian Taste: the best of Italian cuisine on show in New York

"The Specialty Food Association (SFA) is looking forward to hosting 2,600+ companies exhibiting over 200,000 specialty foods at our Summer Fancy Food Show, June 30 to July 2 in New York City", announces Phil Kafarakis, President of the Specialty Food Association, just a few days before the great opening of the Summer Fancy Food Show, the largest specialty food industry event in North America, and the premier showcase for industry innovation. "The Show features remarkable American producers and exhibitors from around the world, with 54 countries represented. We'll have some phenomenal speakers at our education sessions and even an area dedicated to food incubators – organizations working with food entrepreneurs to develop and launch new products".

With its established food culture and tradition, Italy will be one of the protagonists of this remarkable kermesse. "The Italian Pavilion will be an enormous draw for attendees", added Mr Kafarakis. "American have long embraced Italian cuisine and with a deep interest in the health benefits of the 'Mediterranean diet,' the interest in products from throughout Italy is very strong. The SFA is proud to work closely with Italian producers and exporters to bring the best of Italian foods and beverages to the U.S. marketplace".

The Italian companies that will be joining this prestigious event are all represented by Universal Marketing, whose President Donato Cinelli believed that the United States are the ideal place where to emphasize the value and work of Italian companies. "Our Made in Italy is an integral part of the culture of beauty, a quality that has always been appreciated within the American public".

The Head of the Italian Trade Commission in New York, Maurizio Forte, also agrees that Italian food is very well receved in the States. "The Made in Italy agro-food industry, supported by well-placed public investments for promotion, confirms its leadership in the US, a market representing the 1st non-European destination for Italian food companies. According to data released by the US Department of Commerce, Italy has confirmed itself as the first country for exports of wine, olive oil,pasta, cheese, balsamic vinegarand mineral waters."

During the next few days, the Italian Pavilion at the Summer Fancy Food Show will host over 300 companies presenting a broad range of Made in Italy food products under the umbrella of the distinctive label "The Extraordinary Italian Taste".