Almostt 400,000 people attended Gamescon, Europe's biggest trade fair for interactive games and entertainment in Cologne (Germany) by the end of August. Italian videogames were showcased as well: according to Thalita Malagò from the Italian Games Trade Body, "Videogames in Italy are experiencing a constant and steady growth in both the number of productions and market value". In order to support entrepreneurs that operate in this sector, a new legislation is currently under the scrutiny of the Parliament. The new rules, when approved, will allow games companies to enjoy a 15-30% tax credit on their projects. The Italian pavilion at Gamescom was organized by the Italian Trade Agency and hosted ten software houses, including Mangatar, Indiegala and Stormborn Studio.

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