Milan Fashion Week Women's, ready to (re)start

Despite the general economic situation and the energy crisis, the fashion industry's turnover in 2022 rose to over +18%, with the output growing by 8% in the core specific sectors, while in jewelry and trinkets it grew by 14%. For fashion and related segments, export increased by 19% to both non-EU and EU countries, dominated by the outstanding performance of the U.S., South Korea, and the Emirates, with China also holding up well.

With this result and maintaining a cautious approach, it is possible to begin in 2023 as well in searching for a balance with a positive sign both at the macroeconomic level and also for Italy, although uncertainties remain high regarding the impact of high energy prices, especially in some very energy-intensive sectors and for some intermediate goods in the fashion supply chain.

CSM - Camera Showroom Milano, which gathers the main national and international buyers in collaboration with Confartigianato Moda, is increasing synergistic actions precisely during the long-awaited event of Milan Fashion Week.

Mariagrazia Micco of Confartigianato Moda says, "The collaboration between Confartigianato and CSM is of utmost importance in compacting the national fashion system and revitalizing the production and promotion of Made in Italy. On the one hand, the memorandum of understanding with CSM guarantees an important synergy between Italian Micro Small and Medium Enterprises and top-level distribution, to create a major team, for the national and international restart of the country."

To this end, "Artisanal Evolution" will be inaugurated in parallel with Milano Moda Donna, sponsored by the City of Milan and supported by Camera Buyer Italiana, and will be a traveling itinerary through the best of Made in Italy excellence created by artisan companies.

The exhibition spaces within each showroom will have a unique impactful modular layout, with the clothing collections displayed in a total look on identical mannequins in all participating showrooms, while the accessories collections will be displayed on cubes, which will also be identical in all the spaces. The craftsmanship will be emphasized as well as the green banner of brands dedicated to eco-sustainability, also reconfirmed during the special "CSM Meets Sustainability" event expected on Friday, Feb. 24, at the Chioschi di San Barnaba, realized in collaboration with Ice and the Ministry of Foreign Affairs.

This edition of Milano Fashion Week Women's Collection, running Feb. 21-27, 2023, is set to have the entire style and trend industry buzzing, as always through the numerous events on the calendar (more than 165 events, about 60 fashion shows) and the debuts of brands and designers such as Japanese designer Tomo Koizumi, supported by Dolce & Gabbana, the brands Avavav, Alabama Muse, Cormio, Vitelli, ADD, Boyy, Lara Chamandi, Maison Laponte, Mantù, Max&Co with Anna Dello Russo, Spaccio Alta Maglieria, Viviers, Weekend Max Mara with Kate Phelan, Wolford, Yali e Zineb Hazim & Karim Daoudi. Historic label Vitale Barberis Canonico, marking its 360th anniversary, will present a collection created in collaboration with VitoVi as part of the Heritage & New Talents project. Rene Caovilla's world-famous shoes are also celebrating the iconic Cleo shoe's first 50 years through the exhibition "L'arte di far sognare. Cleo icona di stile da 50 anni."

Other events related to the unraveling of the fashion shows and presentations are the Black Carpet Awards at Meet | Digital Culture Center, the young& green showcases at the Fashion Hub at Palazzo Giureconsulti, and the Starbucks gala dinner addressing the alchemy between art, coffee craftsmanship, and unexpected ingredients, with the production of an unreleased fashion film.

Returning its ninth edition is Budapest Select, the mentorship program dedicated to Hungarian talents featured in the fashion show bearing the same name.

A new documentary film, "Milano: The Inside Story of Italian Fashion," will premiere on the evening of Feb. 26 at Odeon Space Theatre, directed by Emmy award winner John Maggio and produced by Alan Friedman along with executive producer Giuseppe Pedersoli. Made by Beaver Lake Pictures, in association with Eagle Picture and 3MarysEntertainment.

The Milan week's advertising campaign was shot by photographer Paolo Zerbini with styling by Riccardo Maria Chiacchio at the iconic Bar Basso setting, starring the looks of Act N°1, Avavav, and Des_Phemmes, all of which are in attendance at the Milanese kermesse.

Alessia Cappello, Councillor for Labor and Economic Development of the City of Milan, with authority over Fashion and Design, greets the opening of this week so important for the city: "Milano Fashion Week is an international and key event for Milan, which has always had a very close link with the fashion industry and its vast business sector, an economic and artisanal powerhouse recognized across the world and a symbol of Italian savoir-faire, and it also validates a special focus on young designers and sustainability, a topic also dear to the City of Milan, a city that aims to be increasingly welcoming, aware and sustainable, both for citizens and businesses."

All the fashion shows listed on the calendar can be followed on milanofashionweek.cameramoda.it, a platform launched during the pandemic that has become a point of reference not only for insiders but for all fans, with a specific area dedicated to virtual showrooms, including both multi-brand and single-brand.

The leading players are, as always, the runway shows of the most recognized international designers and brands, opening on Feb. 22 with Fendi, Diesel, Roberto Cavalli, N.21, Etro, Iceberg, Antonio Marras, and Alberta Ferretti. Thursday, Feb. 23, will see Prada, MM6 Maison Margiela, Emporio Armani, Moschino, Blumarine, GCDS, Max Mara, Anteprima. The following day, Friday, Feb. 24, reconfirms, again among the headline names, Tod’s, Gucci, Jil Sander, Sportmax, and Philosophy di Lorenzo Serafini, then followed - Saturday, Feb. 25 - by Ferrari, Ferragamo, Ermanno Scervino, Dolce&Gabbana, MSGM, Bally, Missoni, Bottega Veneta, and Philipp Plein. Giorgio Armani wraps up the lineup on Sunday, Feb. 26, in its intimate spaces at 21 Via Borgonuovo. The presentation list is hefty, always with top fashion names, from Brunello Cucinelli, Hogan, Herno, Krizia, Kiton, Loro Piana, Michael Kors, Trussardi, Benetton, Aspesi, and Eleventy along with brands from the world of luxury footwear such as Valentino shoes, Casadei, JimmyChoo, Giuseppe Zanotti, Gianvito Rossi, and Sergio Rossi, or from jewelry brands such as Pasquale Bruni and Pianegonda.